Sessions

The #1 highest rated orthodontic learning experience ever!

Hilton Anatole Dallas  |  October 27-28, 2017

Powerful speakers. Unique format. Not a vacation—a guaranteed practice builder. The MKS Forum is about hard-core learning and interaction with highly successful peers. Period. 

MKS will pack in a huge amount of useful, applicable and specific knowledge so that you can get what you need in two days.

Learn tips on achieving great clinical results as well as discussing the various business models and how they can be harnessed to thrive in the ever-changing dental landscape.

Read the speaker bios here.

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“This was by far the best CE I’ve attended.”


Invisalign Clear Aligner Expo

Thursday, October 26, 2017

Prior to The MKS Forum

Hilton Garden Inn Dallas/Market Center
2325 North Stemmons Freeway (Next to Anatole)
Registration 12:00 PM – 12:30 PM
Boxed Lunch Provided
Program 12:30 PM – 6:00 PM

The Invisalign® Clear Aligner Expo is a dynamic one-day program for orthodontists that demonstrates how to take advantage of this growth opportunity. Download the Invisalign ad here to learn more.

REGISTER FOR THE INVISALIGN EXPO HERE


The MKS Forum 2017

Early Check-In & Cocktails

Thursday, October 26, 2017

Save time and beat the lines by checking in early. Plus enjoy a cocktail and meet the industry’s leading orthodontists.

7:00-10:00pm:  Sapphire Room

Doctor Track Sessions

Friday, October 27, 2017

8:00-8:10:  Welcome to The MKS Forum 2017 with Emcee, Anil Idiculla

8:15-9:00: Better Together with Scott Law

Maximize the skills and talents of your team to grow.

9:05-9:50:  Going Digital with Joe Hogan, CEO, Align Technology

The ground under the orthodontic profession has been gradually shifting over the last 10 years. Much of that change has been driven by technology and its impact in the orthodontic practice and on consumer behavior. That change has gathered momentum in the last few years and soon the predominant way to move teeth will be digital and not analog. How did we get here and where is this going? Align CEO Joe Hogan shares his view on the opportunity ahead for orthodontists who embrace change.

9:50-10:20:  Break

10:25-10:55:  You are NOT at Capacity! with Jeff Kozlowski

What does clinical efficiency have to do with the business of orthodontics? Everything! While he’s world renowned for his expertise in clinical mechanics, Dr. Kozlowski won’t be showing any teeth in this presentation. Instead he will show how focusing on three key metrics will enhance your clinical and business efficiency.  By looking at your schedule differently you will see how to expand your current capacity and either work less or produce more – or BOTH!  Please don’t go out and hire an associate before seeing this presentation because you likely don’t need one!

11:00-11:30:  The PROPreneur Process: Mastering the CEO Strategies for Your Practice with Dino Watt

Being a great doctor AND a successful business owner is hard work.

Where were the “How to be a CEO” courses in dental school??

Why does it feel like industry experts teach the same thing, wrapped in different packages and hope for different results? Isn’t that the definition of insanity?

Times have changed and traditional approaches are outdated.

Today’s practice owners must master the CEO strategies so they can outpace and differentiate themselves in their market.

This is what we call becoming a “PROPreneur”- a master in your profession + a badass in business.

Success in the new economy requires a strategic combination of working from your genius, benevolent alpha leadership and savvy, entrepreneurial thinking.

Learning to incorporate C.O.R.E. foundations to your practice is essential.

11:30-1:00:  Lunch & Sponsor Interaction

1:05-1:35:  From Zero to Invisalign-Only Practice with Jason Tam

Learn about the story of an Invisalign non-believer during his first years of practice and the process towards increased trust with aligner therapy, which has lead to the construction and opening of Invisalign-only practice.  Dr. Tam will detail some of the ways to increase your volume of Invisalign as well as some of the logistics of an Invisalign-only office.

1:40-2:30:  Obsess Over Your Customers, Not Your Competition with Courtney Dunn

In the current orthodontic market, many practitioners make the mistake of spending unnecessary time focusing and worrying about increased competition. Dr. Dunn will explain how these perceived challenges can actually be a boost for your practice. She will also give an overview of how to adjust your mindset when practicing in a saturated marketplace to maximize success.

2:35-3:05:  Lessons From a 7415.3 Mile Road Trip with Glenn Krieger

Albert Einstein once said: “The only source for knowledge is experience.” Running an orthodontic practice allows us all sorts of experiences; good and bad, fun and stressful, isolating and communal. Everything we learn stems from our life experiences and the goal of this presentation is to highlight lessons from 25 years of clinical and managerial experience in the dental field. Attendees will learn ideas to make their practice lives less stressful, more profitable and predictable and feel better by walking in the footsteps of those who have already successfully traveled the same path.

3:05-3:20:  Break

3:25-4:05:  Master of Your Team, Captain of Your Soul with Cole Johnson

Let’s face it, the most stressful part about our jobs is dealing with staff members. It’s like they speak a different language. This talk will discuss some ways we can learn to communicate, train, and ultimately appreciate our valued members of the team.

4:10-4:55:  In Search of the Holy Grail of Orthodontics: 15 Years of Introspection with Neal Kravitz

At the culmination of his search for the Holy Grail, Indiana Jones entered of the Temple of the Sun, where he came across the first of three challenges to test his worthiness for eternal life.  The clue for the first challenge was that “only a penitent man will pass.”  Dr. Jones would have to show humility by kneeling in the presence of God to avoid losing his head.  

After 10 years searching for mastery-the holy grail of orthodontics, I too have learned that humility is required to advance.  Unfortunately, I have also learned that humility is best taught through humiliation.  In this highly personal presentation, I will reflect on my professional life since dental school.  I will focus on topics of far greater importance than closing the consult or marketing. But I promise it will be the best presentation that I will have ever given.  In life, “choose wisely.”

5:00-6:30: Reception in the Exhibit Area


Doctor Track Sessions

Saturday, October 28, 2017

8:00-8:15:  Welcome Back with Your Emcee, Anil Idiculla 

8:20-8:50:  Less is More with Kurt Kacer

The journey from a 3 doctor, 3 location orthodontic practice to a one doctor, 3 location practice over the course of 3 years.  What challenges face a new doc joining an existing group practice, and how to manage those challenges to position yourself for future success. How simplification of systems, management, and business structure can prepare, and give you flexibility, to adapt to the opportunities that changes in the orthodontic landscape are providing.

8:55-9:25:  Progress to Success with Aaron Molen

There is no question that the state of orthodontics is evolving.  As more consolidation occurs within the orthodontic space many orthodontists are becoming fearful for their future.  As is often the case in life we do ourselves a disservice when we resist change and defend our paradigm.  Understanding the concepts of culture, alignment, & mindset can help you redefine risk as opportunity.  Anyone can progress to success by unlocking their potential with the right set of keys.

9:30-10:00:  P.S. How to Make Practice Success More Than an Afterthought with LeeAnn Peniche

Have you ever hired someone and afterwards told them what’s expected? If so, your expectations have become more of an afterthought than an outline for excellence. Join expert LeeAnn Peniche for a talk that will change your mindset and offer a true plan for practice success that’s written above your signature, rather than in the post script. 

10:05-10:35: Maximize Your Inventory Dollars & Stop Leaking Money with Mari Sawtelle Dunn

Would you like better insight to why your supply cost is running high and how to better control it? We will delve into where doctors should be focusing, commonly missed places to save, and maximizing your inventory dollars with simple and easy inventory system refinements. Gain a stronger hold on one of the most overlooked areas of an orthodontic practice. A small investment of time and focus can pay big dividends.

10:40-11:10:  Break

11:15-12:15:  The Business of Being a Badass with Derek Bock

The humble but confident approach of a Raucous Rainmaker.

12:15-1:45:  Lunch & Legally Mine with Benjamin Dyches, DDS

Understanding Legal Tools: The Keys to Lawsuit Prevention & Tax Reduction

1:50-2:20:  Aligning Business Decisions with Long Term Objectives with Kervin Mack

Practice transitions can be difficult, some are more difficult than others. Survival is the name of the game initially, followed by a strategy that promotes aggressive growth. Attending this forum can provide especially the new practitioner with much of the information they need to make the necessary tough decisions. Making sure you take away the right strategies for YOU in order to become the practitioner YOU want to be and have the business YOU want to have depends a lot on who you want to be when you grow up. “Who do you want to be when you grow up?”

2:25-2:55:  Practice Sale Preparation & Tax Efficient Investing—Keep More of What You Earn—with Chris Graham, MS

3:00-3:30:  Swipe Right with David Butler

How to get your prospective patients to choose you amidst the sea of other potential ortho suitors. Actionable concepts that will help you and your team make a connection with your patients/families, both through your practice’s identity and culture, as well as through better understanding what your patient wants out of the relationship.

3:30-3:50: Break

3:55-4:25:  Smile for a Lifetime – How Philanthropy Can Super-Charge Your Practice with Jeff Behan 

Read the press release: The MKS Forum benefits Smile for a Lifetime $100,000 in 2017

4:30-5:00: No Sugarcoating Allowed! The Truth About the Specialty & Orthodontic Trends with Chris Bentson

Orthodontists create smiles and being an orthodontist is one of the very best professions on the planet—that statement is still true. However, as a business owner, you may not be smiling when you consider the myriad of outside forces that are pushing and pulling to change the shape of the specialty. Understanding the facts can help you make better strategic decisions for your practice now and in the future—so let’s explore some of the most significant market trends witnessed in dentistry and the specialty. From dental consolidation, to marketing trends, to consumer behavior—this timely information will provide guidance in making successful business decisions. Don’t miss this fast-paced, data-filled lecture on your specialty, which will conclude with, (spoiler alert) it’s all good, you’re going to be fine, if you know the facts!

5:00-5:10: Thank You from Your Emcee, Anil Idiculla

5:10-6:30: Reception in the Exhibit Area


Team Track Sessions

Friday, October 27, 2017

8:00-9:00:  Tips & Insights for an Awesome Team with Ben Burris

Ben Burris is an accomplished orthodontist who thrives because of his ability to build an awesome team. No orthodontist can be effective without a fantastic group supporting and facilitating effective care delivery and great customer service. Team members can look forward to an action packed talk filled with tips and insights to help make their doctor and their office the best they can be.

9:05-9:50:  Ready, Set… Pass Go; Collect $200 with Jessica Lynch

Being prepared is probably one of the most important things successful people do in life.  When it comes to making sure your patients pay you, it’s no different.  Learn how being prepared really does mean that you can Pass Go and Collect $200!

9:50-10:25:  Break

10:30-11:00: The Five-Star Patient Review Experience with Tom Clark

Online reviews are the modern version of patient referrals. However, patients often forget to review your practice — even when they like you. In this presentation, Tom Clark, Banyan’s Founder and CEO, will share a real-world case study that explains how to increase online patient reviews by explaining:

1) Why increasing online patient reviews is important.
2) How the major review platforms work (Google, Facebook, and Yelp) and how to best utilize them.
3) What your practices can do to increase online patient reviews without disrupting your workflow.

11:05-11:35: The New Patient Phone Call  with Sarah Sharfstein

During this session, we will share insights from our Invisalign Concierge team—who speak to consumers every day—and what we have learned about the differences between a traditional orthodontic patient and today’s consumer. At the end of this course you will have the necessary resources to enhance the consumer’s experience and drive conversion in your practice starting with the New Patient Phone Call.

11:30-1:00:  Lunch

1:05-2:05:  Create Lighting Without Stealing Thunder with Cole Johnson

Making sure that enthusiasm is high, stress is low, and teamwork abounds is the key to staying away from the storms in your practice. This talk will discuss ways to make sure everyone in your office (Doctor/Staff/Patients) feels appreciated, heard, and valued.

2:10-2:55:  Effective Morning Meetings with Bridget Burris

Bridget Burris will help doctors and team members get on the same page by teaching offices how to conduct effective morning meetings. If your office can master the techniques Bridget will share you’ll see immediate improvement in your daily pracrice life, customer satisfaction and quality of care.

3:00-3:30:  Break

3:35-4:15:  Why We Use TruDenta on EVERY Case Start with Jennifer Goodwin


Team Track Sessions

Saturday, October 28, 2017

 8:00-8:30:  The Art of Teamwork and The Culture of Now with Jeff Kozlowski

Learn the one simple change you can make on Monday that will enhance your teamwork and have you ready to embrace the “Culture of Now” and why Same Day Starts is just the tip of the spear in a high functioning and efficient team.

8:35-9:20:  The Real Deal: A No-Nonsense Approach to Marketing with Angela Weber

Are you looking for clarity on your target market and best approach to reach them? It’s time to get real and debunk those common marketing myths. In this course, you will learn how to think like a marketer and eliminate time-consuming ineffective marketing approaches.

9:20-9:50: Break

9:55-10:25:  Zero to Zero Insurance Revenue Cycle with Michelle VanBenschoten

At the time of the new patient call, the practice starts with $0. Lots of things happen in between but by the time the insurance payment cycle is complete the insurance balance should be $0 again. Michelle will teach you to how to avoid common insurance pitfalls and how to successfully go from $0 to $0.

10:30-11:00: How Much Does a Bond Failure Really Cost Your Practice? with Paul Gange, Jr.

Understanding and rectifying the most common bottom line killer – re-bond chair time. Attendees of this lecture will be able to diagnose various types of bond failure, efficiently attach appliances to various substrates, and to utilize the newest concepts for artificial surface preparation.

11:05-11:35:  Seven Steps to Breakthrough Communication Success with Ginny Hegarty

After all the leading-edge education and the sexy technology are in place, the magic doesn’t happen until the right people engage with each other.  Successful communication remains the single biggest obstacle to less stress and better results in business today. Join us for “Simple Changes – Big Rewards” as we roll up our sleeves to enhance our communication skills to positively impact the patients, the team and YES, the bottom-line.

Course objectives include learning how to:

  • Enhance verbal skills to improve new patient enrollment, case acceptance and to create a strong cancellation defense strategy
  • Coach personal and team accountability turning excuses into results
  • Defuse potential drama and focus on results – it’s easier than you think
  • Get much better at delegation so your expectations are understood and met
  • Increase team member engagement & morale so meetings are upbeat & productive
  • Create a practice culture that attracts and retains the very best people
  • Improve communication with each other and patients in 7 simple, yet powerful steps

11:40-12:40:  OMG I Got A Bad Review. What Should I Do? with Leonard Tau

Every dental practice has seen a patient leave a bad review online on Google, Yelp, Facebook or one of the other 120 websites that collect and republish feedback from your patients.  A perfect dental practice isn’t one with perfect reviews, it is one that deals with reviews perfectly.  One of the most common questions dentists and their teams have is what do they do when they receive a bad review from a patient.  Many feel like they are being attacked and their emotions vary from anger to embarrassment and perhaps some as even depression but don’t worry negative reviews are going to happen. The patient may be having a bad day, a team member said the wrong thing or the insurance did not pay as much as expected and thus the patient owed more than you anticipated.  One negative reviews isn’t going to shut down your practice, but the way you handle negative reviews will set the stage in moving forward and improving your practice’s customer service and online reputation.   In this 1 hour seminar you will learn techniques to help you solve negative reviews and earn better reviews, increase production and get more new patients.

In this course, Dr. Leonard Tau will cover:

  • Why online reputation is important ?
  • How online review websites work
  • How to handle negative reviews?
  • How to create systems in your office to get patients to leave feedback for you?
  • How to monitor and manage your online reputation?

12:40-1:40:  Lunch

1:45-2:15:  Smile for a Lifetime – How Philanthropy Can Super-Charge Your Practice,  with Jeff Behan

2:20-2:50:  Break

3:10-5:00:  Round Table Discussion


Register for The MKS Forum 2017

• Orthodontist and spouse: $745

• Orthodontist only: $645 

• Team member: $445

• TruDenta doctor, spouse and team discount: 25% Call 855-770-4002. Only one coupon code per person.

register button MKS onlineAll sales are final, no refunds or replacements.

 For more information, contact registration@themksforum.com.